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Tip: how to make a blog work for SEO (and ZANE)

Reflections in a shop window

Confused headlines

Last week a spark of light landed on a clue to the mystery of blogging.  It was followed by a ‘clunk’ as a slow-moving cog in my brain rolled into place.

The clue in the spotlight – headlines.

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Founder of the charity ZANE (Zimbabwe a National Emergency) walks miles to raise funds

The end of Day One of ZANE's York to Canterbury 2012 fundraising walk

The end of Day One of ZANE’s York to Canterbury 2012 fundraising walk

(March 2015:  Relaunch of a piece on ZANE’s September 2012 walk.)

Tom Benyon OBE (aged 70) and his wife Jane are walking for ZANE … again.

They’ve done Edinburgh to London (450 miles) and Land’s End to Westminster (335 miles).  Now it’s York to Canterbury – 351 miles.

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This hopping blog – what? why? and how? how?

Brett Davies Photosightfaces

Brett Davies
Photosightfaces

Why this blog? Here are some answers, first written in 2014 and updated in 2018.
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